Why rebalance at all?
A portfolio is not a set-and-forget object. Markets move, and they move different assets by different amounts. A 60/40 portfolio in 2009 became a 75/25 portfolio by 2021 if left alone — the same name, but a much riskier portfolio than what you signed up for.
Rebalancing is the act of pulling the mix back to its target. The point is not to make more money. The point is to keep your risk where you decided it should be, so you don't panic-sell during the next downturn.
Calendar vs threshold rebalancing.
Calendar rebalancing means picking a date — your birthday, the start of the year, the end of each quarter — and adjusting the portfolio to target on that day. It is simple, automatic, and easy to delegate.
Threshold rebalancing means watching for drift and only acting when an asset class strays 5 percentage points (or 25% relative for smaller positions) from target. It is more responsive but requires checking in regularly. The 5/25 rule, coined by Larry Swedroe, is the most popular threshold framework.
Studies from Vanguard and Morningstar both find that annual calendar rebalancing or 5 pp threshold rebalancing produce nearly identical 20-year outcomes. The worst choice is rebalancing too often and paying taxes for no benefit.
Tax-efficient rebalancing in a taxable account.
In a 401(k) or IRA, you can sell and buy freely — there is no tax friction. In a taxable brokerage, every sell of an appreciated asset triggers capital gains. So the first rule of taxable rebalancing is: don't sell unless you have to.
Instead, use new contributions and dividends to rebalance. If your stocks are 5 pp overweight, direct your next several months of 401(k) match, IRA contributions, and reinvested dividends into bonds until the gap closes.
When you do have to sell, prefer lots with long-term holdings (over a year) and the highest cost basis (smallest gain). Many brokers let you specify the lot at the time of sale. And consider pairing the sale with a tax-loss harvest elsewhere in the portfolio to offset gains.
Watch the wash-sale rule.
The wash-sale rule disallows a capital loss if you buy a "substantially identical" security within 30 days before or after the sale. It mostly matters when you are tax-loss harvesting, but it can interact with rebalancing.
Example: you sell VTI (Vanguard Total Stock Market) at a loss to harvest it, then your rebalancing plan says to buy stocks the next week. If you buy VTI back inside 30 days, the loss is wash-saled. Buy a non-identical fund (say SCHB or ITOT) instead, and the loss survives.
Asset location: the multiplier on rebalancing.
Asset location is choosing which account holds which asset, based on tax efficiency. Tax-inefficient assets (taxable bonds, REITs, actively-managed funds) go inside tax-advantaged accounts. Tax-efficient assets (broad-market index funds, ETFs) live in taxable accounts.
When you set this up well, the assets you rebalance most often (bonds, which fluctuate against stocks) live where there is no tax friction. The assets that rarely move (broad stock index) sit in taxable accounts and almost never need to be sold. Rebalancing becomes nearly free.
For most investors, the order goes: tax-free Roth IRA for highest-expected-return assets (small-cap, emerging-markets stocks), tax-deferred 401(k) for bonds and REITs, and taxable brokerage for broad stock index funds.