The 1% rule, the 50% rule, and why both still matter.
Rules of thumb survive because they are fast. The 1% rule says monthly rent should be at least 1% of purchase price — a $250k house renting for $2,500/month. The 50% rule says operating expenses will swallow about half of gross rent, before the mortgage. Together, they let you sift a hundred listings in a coffee break.
They are not verdicts. High-appreciation markets routinely violate the 1% rule and still print money over a decade. Class-A new construction often beats the 50% rule because there is nothing to fix. Use the rules to decide which deals deserve a real underwriting pass — that is what the calculator above is for.
Cap rate vs cash-on-cash: which one matters?
Both, and they answer different questions. Cap rate values the property in a vacuum, ignoring how you paid for it. Cash-on-cash measures what your specific dollars earn given your specific financing. Two investors buying the same building can have identical cap rates and wildly different cash-on-cash because one paid cash and the other put 25% down.
When comparing properties: use cap rate. When comparing your money's alternatives (stocks, bonds, another rental): use cash-on-cash. Healthy 2026 numbers are roughly 6–8% cap and 8–12% cash-on-cash on long-term rentals, but the right benchmark depends on your market and asset class.
The hidden costs that turn winners into losers.
New investors underwrite the deal that exists today and miss the deal that exists over ten years. Vacancy is not zero — even in a hot market, plan 5–8% (about 3–4 weeks per year). Property management is 8–10% of collected rent, and your time counts. Maintenance is 5–10% of rent for a routine year, but capital expenditures (roof every 25 years, HVAC every 15) average another 5%.
Add it up: a property collecting 100% of asking rent rarely keeps more than 50–60% as NOI. Underwrite to that reality and your projections survive contact with year five.
Common rental underwriting mistakes.
- Assuming 0% vacancy because "the market is hot."
- Ignoring property management cost because you plan to self-manage forever.
- Mistaking gross yield for cash-on-cash return.
- Forgetting closing costs, lender fees, and inspection in cash invested.
- Underweighting capital expenditures — the roof and HVAC come for everyone.
- Counting on aggressive appreciation to make a thin deal "work."
- Skipping reserves for turnover and tenant placement between leases.