Profit vs cash — different worlds
Profit follows accrual accounting: revenue when earned, expenses when incurred. Cash follows the bank.
A business invoicing $100k of services in December (collected in February) shows $100k of revenue in December but $0 cash. The "profit" doesn't pay the December payroll.
Cash flow is the survival metric. Profit is the long-term-value metric. Both matter, in that order.
The three streams
Operating: cash from running the business. Should be positive for a sustainable business.
Investing: usually negative for growing businesses (buying equipment, software, property).
Financing: positive when raising capital, negative when paying it back or distributing to owners.
A healthy business has positive operating cash flow large enough to fund some investing and still return cash via financing.
Runway math
Runway = cash on hand ÷ monthly burn.
At $300k cash and $50k/month burn: 6 months runway. At 3 months remaining, you should be actively fundraising or cutting burn.
Always know your runway. Always.
The five levers
1. Customer payment terms — net 30 instead of net 60, deposits up front, automated billing.
2. Supplier terms — push payables out, negotiate net 60 or net 90.
3. Inventory — match production to actual demand, not forecast optimism.
4. Revenue model — recurring (subscription) beats project-based for cash predictability.
5. Line of credit — not for ongoing operations but as a buffer for genuine timing gaps.
Common cash-flow mistakes
- Managing to the P&L instead of cash position.
- Not knowing your runway.
- Letting receivables age without aggressive collection.
- Buying equipment when leasing preserves cash.
- Treating a line of credit as operating capital.